Electrolux

Electrolux introduces complete kitchen solutions in India, launches its built-in range of appliances

February 21, 2023 TeluguSuperNews Leave a comment

Telugu Super News,India, February 21,2023 :Electrolux, a leading appliance brand with more than 100 years of shaping living for the better, today announced the launch of its built-in range of appliances in the Indian market, further expanding its product portfolio. The range comprises microwaves, ovens, hobs, and cooker hoods alongside a range of dishwashers and coffee makers. The product range has a clean, Scandinavian style that ups the premium appeal and caters to the evolving demands of modern customers to help them create delicious tastes effortlessly.

The built-in appliances include the UltimateTaste (500, 700, and 900) range of microwaves, UltimateTaste (300, 500, 700, and 900) range of ovens – along with an UltimateTaste 700 with warm drawer – followed by UltimateTaste (300, 500, 700, and 900) range of hobs. It also comprises of the UltimateTaste (500 and 700) range of cooker hoods, UltimateCare (300, 500, and 700) range of dishwashers, and an UltimateTaste (900) coffee maker.

Speaking on the occasion; Mr. Sudhir Patil, Commercial Director said, “We are delighted to introduce the vast built-in range in the Indian market. We understand everyday life and the perplexity between eating what is “best” and what is “doable.” It has to be effortless and joyful to cook and eat sustainably, and the built-in range is a testament to the same.”

UltimateTaste Microwaves

The UltimateTaste microwave range commences from the 60cm UltimateTaste 500 built-in grill microwave oven and tops up at 60cm UltimateTaste 900 built-in combination microwave. The various pre-set programmes in the Electrolux microwave range intelligently use the proper time and power settings to intuitively prepare a broad variety of dishes, whether they are fresh fish or nutritious vegetables. It also has a special Airfry function which delivers that delightful fried taste and texture, with minimal oil.

UltimateTaste Ovens

The UltimateTaste oven range offers a complete cooking solution for its users. Whether its grilling, roasting, steaming, or baking, the goal is to enhance the flavour of food. The range comprises of the Ultimate Taste 300, 500, 700 and 900 with a 60 cm configuration and up to 72L of capacity. The whole range allows its users to cook like a professional at home due to the well-designed meal settings provided. It also comes with a unique steamify function that can cook food deliciously while keeping all the moisture and nutrients intact. Traditional options include conventional and fan-assisted ovens, while Electrolux’s steam ovens with Steam function are a healthier alternative.

The oven range also comprises of the 60cm UltimateTaste 700 with a built-in warming drawer with a 6 plate settings capacity. A warming drawer is capable of much more than simply keeping plates and food warm. It is an all-in-one multipurpose device that can defrost frozen food, proof dough, ferment yoghurt, and even dehydrate fruit.Electrolux introduces

UltimateTaste Hobs

Electrolux UltimateTaste hobs comes in an extensive range with as many as 11 hobs in the overall product portfolio. These are ideal for all types of kitchens and come with the option of gas hobs, induction hobs and hybrid hobs. The hob ranges from 31cm to 90 cm with 3,4 and 5 cooking zone options. They have a StepFlame feature that delivers precise heat control for a variety of techniques and dishes. The range also comes with a FlameShield trivet that efficiently channels intense heat to the cooking process with less heat loss for even cooking and lower energy bills.

Induction hobs from Electrolux, meanwhile, are quick, effective, and incredibly simple to use and clean. Electrolux induction hobs come with a SenseFry function that measures heat under the pan and automatically adjusts to deliver evenly cooked dishes.

The Hybrid hob brings the best of both worlds to match your cooking method.

UltimateTaste Cooker Hoods

Hoods are critical when it comes to circulating air from a kitchen to keep it pleasant and fresh. They assist in providing the proper ambience and tastefully complement the kitchen design. Electrolux’s UltimateTaste range comes in the 300, 500 and 700 series providing kitchen coverage from 180 Sq,ft to 470 Sq.ft. Hob2Hood automatically turns on when a compatible Electrolux hob is in use and adjusts the fan speed based on how the user uses the hob. The hoods are designed to clean itself automatically with Auto-Heat Clean and feature gesture control for hands-free operation. Also, consist of a centrifugal motor that works efficiently to minimize your energy consumption.

UltimateCare Dishwashers

The dishwashers ensure that delicate dinnerware like plates and glasses can be thoroughly cleaned without damage. The Electrolux range of award-winning UltimateCare dishwasher starts from 60cm UltimateCare 500 fully integrated dishwasher with 13 place settings and it tops up at 60cm UltimateCare 700 fully integrated dishwasher with 14 place settings. It has a SatelliteClean function for thorough cleaning for India style of cooking. Electrolux dishwashers also offer an Eco program that helps you save more water and energy with extra-efficient cleaning.

UltimateTaste Coffee Maker

The UltimateTaste 900 built-in coffee maker 56cm is a completely automatic coffee machine which is intuitive and features a sophisticated user interface to control the amount and type of caffeine ranging from light to intense. It is available in a 2.5L model. This coffee machine can also fill two cups at once which is perfect for the occasion when you want to enjoy a delicious cup of coffee with a friend.

Availability

The varied range of Electrolux built-in UltimateTaste and UltimateCare range are available across major retail stores

Electrolux launches two exclusive brand outlets in Hyderabad

February 7, 2023 TeluguSuperNews Leave a comment

Telugu Super News,Hyderabad, India, 2023:Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, today launched its two exclusive retail outlets at Hyderabad, Telangana as it continues to expand its retail presence across the country. Consumers can now explore elegant Scandinavian designs coupled with sustainable innovative technology across Electrolux’s range of Care, Taste, and Well-being appliances.

The new outlets, which are in partnership with Tas Impex Pvt Ltd and Global Group, are located in the prime locations of Banjara Hills Road and Gachibowli in Hyderabad and are spread across 2000 sq ft and 1500 sq ft, respectively. The outlets have an open format for consumers to have hands-on user experiences ultimately making their purchase decisions easier. The sustainable product portfolio is designed to meet the dynamic demands of modern consumers including air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

Speaking on the occasion; Mr. Sudhir Patil, Commercial Director said, “we are thrilled with the encouraging response we have received from our products since our entry into the Indian market, as we continue to expand our product categories as well as our geographical footprint. With the launch of two new outlets, we have not only strengthened our retail presence but are also delighted to offer our range of intuitive appliances in Hyderabad.”

To demonstrate some of the products in action, the store will host consumer engagement activities such as live demonstrations and cooking events. The store will also have a team of highly qualified and trained technicians to address consumer needs.

Electrolux unveils its UltimateCare range
of Washing Machines & Dryers in India

September 29, 2022 TeluguSuperNews Leave a comment

Electrolux, a leading global appliance company that has shaped living for
the better for more than 100 years, today announced the launch of their new range of
fully automatic front load washing machines and dryers in India. The UltimateCare 300
and UltimateCare 500 series are equipped with innovative features such as UltraMix,
HygienicCare, Woolmark Blue Certification, Reverse Tumbling, SmartSensors,
ColourCare, and more for an effortless laundry experience, while offering gentler care
for clothes right from wash to dry cycles.
Electrolux aims to encourage consumers to break the pattern of discarding clothes
before necessary, by taking better care of their clothing with Electrolux’s care
technologies. These care solutions are designed to keep favorite clothes looking vibrant
for longer and make them last twice as long, with half the environmental impact.
The intuitive features are based on usability and simplicity and are in line with
Electrolux’s vision of contributing to a more environmentally sustainable society.

The
range consists of-
 UltimateCare 300
o 7.5 Kg, 8 Kg and 9 Kg front load washing machines
o 5 Kg and 8 Kg washer dryer models,
 UltimateCare 300
o 7.5 Kg, and 8.5 Kg venting dryers
 UltimateCare 500
o 8 Kg and 9 Kg front load washing machines
o 6 Kg and 9 Kg washer and dryer models respectively

The UltimateCare range of washing machines ensures the best-in-class care for
precious woolen clothes with a dedicated wool cycle which combines low temperature
with very low spin speeds and is certified by Woolmark to be as gentle on woolens as
hand washing. The range is also one of Electrolux’s most energy-efficient washing
machines due to its EcoInverter motor which reduces vibration to deliver quieter and
more reliable performance with up to 50% lower energy consumption.
Sudhir Patil, Commercial Director, Electrolux India said, “We are delighted to introduce
our new range of best in class washing machines that are equipped with thoughtfully
designed features to cater to the unique needs of the modern Indian household. The
UltimateCare range of washing machines and dryers aim to offer a complete fabric care
solution and we are confident that the insightful features and elegant Scandinavian
design will appeal to consumers.”

Electrolux unveils its UltimateCare range of Washing Machines & Dryers in India

Key Features
UltraMix
To address a significant consumer pain point, UltraMix technology ensures that
detergents and softeners are thoroughly dissolved and activated before it enters the
drum. Resulting in shorter cycle times, gentler fabric care and preventing detergent
stains.
HygenicCare
The HygienicCare option finishes the wash cycle with a soft spray of vapour to remove
up to 99.9% of allergens and germs. HygienicCare produces vapour at just 40ºC, so it is
gentler on your fabrics, whilst also saving energy.
Woolmark Blue
With low temperatures and extremely slow spin rates, the special wool cycle is as gentle
on woolens as hand washing, according to Woolmark certification. You can wash your
most precious woolen garments, even when the label says “hand-wash only”.
EcoInverter Motor
When compared to conventional models, the Eco Inverter motor uses up to 50% less
energy* while still providing quiet, reliable performance.
UltimateCare also comes with additional intuitive features such as Fast Flexible Cycle in
which you can choose from a time range which suits your schedule. Example: 15 cycle
delivers an efficient, 15-minute wash suitable for a small amount of clothes or a single
item. It is also equipped with an AddClothes feature that allows users to pause the wash
to add forgotten items. The wash to dry program keeps clothes away from polluted
outdoor air to ensure freshness after drying.
Availability
The UltimateCare 300 & 500 range is available across major retail stores and on
Amazon.in

Electrolux smart air purifiers for healthier, comfortable homes

August 23, 2022 TeluguSuperNews Leave a comment

Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, today announced the launch of their new range of air purifiers in India. The air purifier range includes three categories: the Korbu, Aspen and Himalaya series. For a more aware consumer who demands solutions for indoor pollutants such as volatile organic compounds and micro dust etc., the range is equipped with robust filter solutions that neutralizes up to 99.99% of airborne bacteria and viruses.

The range is designed with intuitive solutions that are founded in usability and simplicity. Elegantly crafted with durable materials these products ensure harmony in a home or office and fits seamlessly into everyday life. Featuring distinctive Scandinavian aesthetic design, they are differentiated by a spiral air flow element that circulates filtered air around your home without creating uncomfortable direct air drafts. In addition, these air purifiers are built to limit sound emissions to as low as 17db, which is barely audible.

Sudhir Patil, Commercial Director, Electrolux India said, “Electrolux has entered the India market with an aim to shape living for the better, with products that are designed to respond to the environment and deliver an elevated level of cleanliness and comfort. We have launched 5 models of purifiers under 3 ranges which assure clean and safe air quality.”

Also commenting on the launch, Madhupa Chatterjee, Head of Marketing, Electrolux India said, “Electrolux understands that a customer’s home is a place to thrive in and our air purifier range is designed to address the most pressing concerns of today’s consumers. With the ability to trap ultra-fine particles as small as 3 nano meters, these products potentially reduce the risk of respiratory virus transmission.”

The Korbu has two variants – The A3 and A4. Korbu air purifiers utilize a four-stage filtration system that captures micro-dust, odors, harmful airborne substances and reduces up to 99.99% of bacteria. These are portable units that come with simple and intuitive touch user interfaces that make it easy to adjust air quality, to the desired level.

The Aspen has two variants –The Well A7 and Well A5. Aspen’s five-stage filtration with ionizer deactivates 99.99% of bacteria and 99% of the H1N1 virus. The 360-degree air intake effectively cleans the air in the surrounding area in minutes with its advanced airflow system. These portable variants can be floor-standing, or wall mounted with a choice of fabric covers to suit various interior design styles. They resemble a home accessory rather than a home appliance.

Electrolux smart air purifiers for healthier, comfortable homes

The Himalaya – The A9 406 Himalaya air purifier neutralizes up to 99.99% of trapped airborne bacteria and viruses with its PureProtect feature. The PureSense function constantly measures air quality and adjusts the air purification rate. It facilitates a better night’s sleep, as the sleep mode feature makes this purifier virtually silent.

Electrolux’s Air Purifiers are the best-in-class with smooth operation, smart technologies, and various modern & smart features such as WiFi connectivity which allows you to remotely monitor and optimize your indoor air quality with its accompanying app for added peace of mind, in today’s world where indoor air pollution levels are increasing.

Electrolux smart air purifiers range is now available on Amazon.