HDFC ERGO asserts its commitment to build an inclusive India

Telugu super news,India, March 1st,2024: HDFC ERGO General Insurance Company, India’s leading non-life insurance company, asserts its commitment to build an Inclusive India with the launch of Love All initiative. The Company has been working towards crafting a workplace that works for all, channelling the inherent recognition that as a country, everybody is organically diverse in ethnicity, language, food habits, abilities and more. 

The Love All campaign, which has been showcased as a film, is an initiative to harness this diversity with one language – one understood by each and every citizen of the country. This is hinged on the meta-emotion of love. It appeals to people to acknowledge that the emotion of love enables one to create space to include everyone without any conscious or subconscious bias.


Launching this initiative, Anuj Tyagi, Joint Managing Director, HDFC ERGO General Insurance, mentioned “Inclusion today has gone beyond a mandate of Human Resources and is now a priority for organisation to cement their status as future ready. At HDFC ERGO, our commitment towards inclusion has shown clear results in form of having a better gender balanced workforce – one that has representation from different parts of the country and people with different abilities. We have also built a workplace that rewards ideas and suggestions based on merit, moving beyond identity – thereby making it a place for everyone to thrive. Be it the industry first initiative like enrolling women motor surveyors or a unique proposition of forming an all women cluster of Digital Offices, which are the single employee run offices, to foster insurance inclusion to the last mile – these display our commitment to break the glass ceiling and foster an inclusive work place in a true sense. Aligned with this, our Love All is unique and nuanced to represent voices from diverse cohorts – with a call for empathy as the building blocks of the future.”

In line with its commitment to inclusion and equality, HDFC ERGO has spearheaded several initiatives, prominently among them being Project Shakti and Project Purple. While Project Shakti focuses on creating an inclusive workplace for women colleagues, ensuring equal opportunities for them, Project Purple opens doors for individuals with special abilities, fostering a supportive and empowering environment that embraces their unique talents.

Love All initiative has been launched through a 360 degrees media campaign including TV, Print and online. The Company has also released a special version of the film for visually impaired individuals, with voice overs describing each scenario. To sensitise the employees on this initiative, the Company has installed braille enabled posters at its key offices and introduced a first of its kind card game for its employees, as perfect conversation starters to take diversity and inclusion to the last mile. 

Through this open source movement, HDFC ERGO invites the other Corporates of India to join Love All initiative. The Company is making this inclusive movement open source by democratising the use of its assets. The Love All inclusion kit comprising of Love All posters, the Inclusion playbook and the Love All cards will be free to download. The Corporates can use these assets by customising them with their Company logo and identity, and can print them and use to promote diversity and inclusion at their respective organisations. 

You can catch a glimpse of the energy behind this movement by clicking on the link to see the film for Love All  https://youtu.be/ZkwHL7BCLqE

To refer to another version of the film for visually impaired individuals, please click here – https://youtu.be/cns5D2kpTm0

WhatsApp empowering women in rural India to build sustainable livelihoods

WhatsApp

Telugu super news,India,april 1st, 2023: Over 400 million Indians use WhatsApp to stay connected to their loved ones, message businesses of their choice and access essential services. WhatsApp being a simple, reliable, private and secure messaging app, takes away the hesitancy towards tech for a ‘new-to-digital’ user and often serves as the primary digital gateway for millions of Indians, particularly in semi-urban and rural areas.

The platform’s extensive reach makes it a powerful tool to scale social impact and deliver solutions for education, healthcare, and skill development. Women, in particular, have leveraged WhatsApp to create livelihoods, raise awareness, access services, and support social causes for their communities. Here are a few stories of resilient women who have empowered their communities through WhatsApp:

  1. Dr Shruti More

Samphia Foundation: An organization working with children with disabilities. Their vision is an Inclusive world for people with diverse abilities.

Location: Kullu, Himachal Pradesh

In Kullu, Himachal Pradesh, there are close to 1,700 children with developmental disabilities. With the COVID-19 pandemic and the subsequent lockdown imposed by the government, these children could not attend their therapy sessions. With each passing week of no intervention and therapy, families found that the children were lapsing into their pre-therapy routine. To solve these challenges, Dr Shruti More, the founder of the Samphia Foundation launched a ‘Therapy on Wheels’ programme on 3 December 2020. This was India’s first mobile van therapy unit and enabled the foundation to provide a door-to-door therapy service. The ‘Therapy of Wheels’ program continues to be functional, even post-pandemic and aims to reach every last mile and help as many special-needs children as possible. The foundation continues to use the simple technology of WhatsApp and uses different WhatsApp groups to connect with people and volunteers.

  1. Aparna Krishnan

Paalaguttapalle Bags: Women’s collective designing and selling eco-friendly and pure cotton cloth bags.

Location:Andhra Pradesh

In the drought-affected village of Paalaguttapalle in Andhra Pradesh, Aparna Krishnan helped a group of women start stitching eco-friendly and pure cotton cloth bags to support their families. All aspects of design, procurement, quality control and delivery were managed by these women. Aparna used social media to promote these bags and used WhatsApp as a primary platform to sell these bags. The women artisans use WhatsApp to share prototype images, colours for the bags and any details that need to be discussed over WhatsApp. Aparna and her team, who call themselves friends of Paalaguttapalle, assist women artisans online and help them tell their stories and engage with customers. So far, they have sold over 50,000 bags to customers in India, the USA, the UK and Canada and supplied them to many conferences, events and functions. They have also started making tasty pickles, free of preservatives, using traditional recipes. This enterprise has enabled women in the village to lead self-sufficient lives and showcases the transformative power of technologies like WhatsApp which can transform lives even in remote regions of the country.

  1. Dr. Ankita Raj

GreenHath: Greenhath is an all-women firm that offers a wide range of decorative, utility, fashion products from simple use key-chains to luxurious elite products. Handicrafts of Rural India for Women Empowerment through Employment is the focus area.

Location:  Jaunpur, Uttar Pradesh

With the goal of empowering rural women via job opportunities and financial independence, Dr. Ankita Raj founded Greenhath in August 2017, an all-women firm that aims to empower rural women by offering them employment and training them to be financially independent.  Greenhath enables women in small towns and villages to create and sell a wide range of unique hand-made products – including mugs, coasters, decorative pieces and artificial jewelry, from the comfort of their homes. Dr. Ankita educates women in rural parts of Uttar Pradesh, about various aspects of business such as finance, doorstep delivery, and new technologies using WhatsApp. The women get trained and updated on WhatsApp and are connected to run the business from their homes. Dr. Ankita also creates mini-documentaries on social topics to create awareness and shares her insights with women and youth on aspects of life.

Over the years, WhatsApp has become a powerful tool for promoting social impact among underserved communities. These stories are a testament to the fact that WhatsApp is a powerful tool to promote and scale social impact, particularly at the grassroots level, thereby integrating them into India’s digital revolution.

Airtel and WhatsApp launch ‘Airtel IQ Hackathon’ inviting start-ups to build new age business solutions on WhatsApp

Airtel and WhatsApp launch ‘Airtel IQ Hackathon’ inviting start-ups to build new age business solutions on WhatsApp

Bharti Airtel (“Airtel”), India’s premier communications solutions provider and WhatsApp, today announced the launch of first ever “Airtel IQ” hackathon. The hackathon’s objective is to identify and build new-age business solutions using the WhatsApp Business Platform across five key sectors of economy that can potentially improve livelihoods and contribute to the sustainable and economic growth of the country. These are E-Commerce, Ed-Tech, Banking and Financial Services (BFSI), Travel and Tourism, Contact center operations where start-ups have made a mark and entrepreneurs have developed robust businesses.

Airtel IQ hackathon is hacking for a connected future and solving business challenges in the age of connectivity, deploying the power of programmable communications with an aim to solve customer engagement problems. It aims to offer emerging Indian startups, Independent Software Vendors (ISV) and the student community an opportunity to leverage technology and drive customer experience and better customer engagement.

Applications will close on 09 October, 2022 and participants will be evaluated over three rounds and a mega finale on Dec 1st, 2022. For more details and registration on the ‘Airtel IQ Hackathon’ – Visit HERE

Airtel IQ Hackathon offers prizes worth up to Rs 1 Crore, Business Mentorship from Leaders at Airtel and WhatsApp across product, engineering and business functions along with training engagements and learning modules on WhatsApp Business Platform. Airtel IQ will also offer winners, free conversations on the WhatsApp Business Platform and the WhatsApp API helping them reduce their operating costs and focus on building the future of conversational experience using chat-based experiences on WhatsApp Business Platform. Winners will also get an opportunity to leverage Airtel Business’ expansive channel network to achieve reach and scale with enterprises.

A select few startups would be offered to onboard the Airtel Startup Accelerator Program and hyper-scale their company with Airtel. Under this Program, in addition to the funding in the range of $500K – $2M, startups gain access to Airtel’s core platform strengths of data, distribution, network, and payments. Further, startups get access to Airtel’s global partner ecosystem and advisory from Airtel’s executive team.

Commenting on the occasion, Mr. Abhishek Biswal, Business head, Airtel IQ said: “India’s startup ecosystem has seen outstanding growth guided by the Government of India’s vision. Our technology talent pool has been doing some phenomenal work in building solutions that solve hard problems. Airtel

Airtel and WhatsApp launch ‘Airtel IQ Hackathon’ inviting start-ups to build new age business solutions on WhatsApp

IQ is thrilled to partner with WhatsApp @Meta bringing together our expertise to empower technology entrepreneurs, software publishers and emerging startups to build future-ready CPaaS solutions. On behalf of Airtel, I invite startups to be a part of this Hackathon and benefit from the opportunities to chart their growth journeys, scale up quickly and sustainably.”

Ravi Garg, Director of Business Messaging, Meta India, said, “India’s start-up ecosystem has been a cradle of innovations, impacting socio-economic change in the country. As technology becomes more immersive, businesses are utilising the WhatsApp Business Platform for developing end-to-end customer experiences innovatively. Our partnership with ‘Airtel IQ Hackathon’ intends to foster and nurture start-ups in building technology-based solutions towards achieving the Digital India vision. Technology offers immense potential to make E-Commerce, Ed-Tech, Banking and Financial Services, Travel & Tourism more accessible, convenient, and inclusive for millions of Indians.”

The hackathon is part of a range of projects Airtel has initiated with the goal of developing and enhancing India’s technology talent. Airtel consistently seeks to employ more women engineers and is setting up a dedicated tech center in Pune to house tech talent across fields such as Artificial Intelligence, Data Analytics and has also vigorously put in efforts to upskill and develop local talents in its countries.

With India witnessing growth in entrepreneurship and tech start-ups ecosystems, the hackathon will inspire innovations that can enable India’s digital transformation journey.