Tag: Blenders Pride

Blenders Pride Glassware Fashion NXT:A Leap into the Future of Fashion, Style & Glamour

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Telugu super news,National, February 1st,2024: Blenders Pride Glassware unveils FASHION NXT – an avant-garde fashion platform that will redefine fashion experiences beyond the runway. Set to unfold in Gurugram and Hyderabad, and newer towns of Bhubaneswar and Pune, FASHION NXT promises to introduce a new face of fashion & style.

For 16 years, Blenders Pride Glassware has been the flagbearer of style in India, with the iconic Blenders Pride Glassware Fashion Tour. It captured the essence of fashion bringing notable designers and the most glamourous celebrities to its ramps. With ace designer Ashish Soni as curator-in-chief and its continued partnership with Fashion Design Council of India (FDCI), the brand is now re-imagining fashion, style and glamour with BLENDERS PRIDE GLASSWARE FASHION NXT.

In its entirely new avatar[AS1] , Fashion NXT will present influences from global fashion & lifestyle trends, curated around three unique themes that are at the apex of evolving fashion: WANDERLUXE, representing influence of luxury fashion in holiday wear; GLOSS & GLAM, representing modern interpretation of glamour in high fashion; and INTERGLAMATIC, representingfashion inspired by futurism.

Fashion NXT 2024 will set its stage with star-studded evenings, curated by designers Rimzim Dadu in Gurugram and JJ Valaya in Hyderabad. They will unveil unique collections that weave influences from the distinctive themes of Fashion NXT 2024 & present a glimpse of the evolution in style trends. The evening will also feature an exclusive preview of an innovative segment called ‘FASHION NXT SPOTLIGHT, powered by FDCI’. It’s a captivating showcase of emerging trends featuring designs by 9 eminent designers & styled by popular fashion influencers, representing their interpretation of the diverse themes of 2024 edition.

The journey moves forward with BLENDERS PRIDE FASHION NXT FESTIVAL, a fashion-centric on-ground festival that promises to be the doorway to a world fueled by fashion & style. The festival will be hosted as ticketed events bringing multifaceted style and glamour experiences across fashion, culinary, music & technology[AS2]  to audiences in newer cities. It will feature Nachiket Barve in Bhubaneswar and Varun Bahl in Pune, along with a full-fledged showcase of ‘FASHION NXT SPOTLIGHT, powered by FDCI’. In addition, the festivals will present STYLE 360º Fashion pop-ups, an experiential space curated by aspirational lifestyle brands allowing audiences to immerse themselves in style, and upbeat performances by renowned music artists DJ Ritviz & Kayan.

Sharing his excitement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “As we continue to trailblaze the fashion landscape in India, Blenders Pride Glassware Fashion NXT will become a platform where the lifestyle aspirations of our consumers, seamlessly intertwines with the ever-evolving pulse of global fashion. The Fashion NXT Festivals bring an impressive new format that diversifies our fashion experiences into newer towns, where consumers are poised to be inspired by global fashion & lifestyle trends. The launch of Fashion NXT marks a significant step in our vision to become an immersive gateway into a world of style.”

Ashish Soni, Curator-in-Chief, Blenders Pride Glassware Fashion NXT, said, “ Blenders Pride Glassware Fashion NXT presents an exciting evolution of fashion experiences in India. It’s not just a showcase of future fashion trends, but a platform that brings a world of high fashion & glamourous style to newer audiences, like it has never been done before. We’ve crafted the Fashion NXT Festival experience keeping in mind the pulse of fashion and the aspirations of younger audiences in India.”

Sunil Sethi, Chairman, FDCI, shared, “Fashion Design Council of India is proud to continue its partnership with Blenders Pride Glassware, with the launch of Fashion NXT. It brings together new voices & trends in fashion design for younger audiences in newer towns. We’re excited to curate FASHION NXT SPOTLIGHT, a powerful showcase of emerging style trends by some of most forward-thinking designers in India. I’m confident that this spectacular innovation will capture the aspirations of young fashion enthusiasts across the nation.”

Blenders Pride Glassware Fashion NXT 2024 Schedule:

CITYDESIGNERDATE
GurugramRimzim Dadu2nd February
HyderabadJJ Valaya10th February
BhubaneswarNachiket Barve2nd March
PuneVarun Bahl9th March

Blenders Pride Reserve Collection, the most premium Indian whisky, achieves 1 million cases milestone

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Telugu super news,National, July 13, 2023: Seagram’s Blenders Pride Reserve Collection, an exquisite offering from the house of the iconic Blenders Pride, and the most premium Indian whisky has achieved a remarkable milestone of selling over 1 million cases in a year (Jul’22 to Jun’23). It is the 1st brand in its price segment at the top-end of Indian whiskies category to sell over a million cases (becoming the 3rd largest brand in the category), with an impressive growth of 30% (CAGR) in annual sales over the last 3 years.

Today’s young consumers have become increasingly discerning in nature and seek more refined experiences, leading to rising premiumization in whiskies. Blenders Pride Reserve Collection is the hallmark of this premiumization trend, as it continues to grow much faster than the ‘Indian Premium whisky’ category as well as other brands in its price segment, as indicated in the IWSR 2022 report. Contributing more than 11% volume to Blenders Pride portfolio, it has become the destination Indian whisky brand for those seeking an elevate taste profile. This is testament to discerning young consumers gravitating towards this delectable whisky and willing to pay a higher price for its luxuriously indulgent taste.

A creation of over 150 years of Seagram’s unmatched craftsmanship, Blenders Pride Reserve Collection is made with the choicest reserve scotch malts, handcrafted by renowned master blender Kevin Balmforth. The scotch malts are matured in select European & American casks infusing indulgent & smooth flavours in the whisky, giving consumers a taste of the finest Indian whisky.

Speaking on this milestone, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Blenders Pride Reserve Collection has created a new benchmark of success, becoming the 3rd largest brand in Indian Premium whisky category. Its impressive growth affirms that discerning Indian consumers are preferring its smooth and indulgent taste, as it increasingly becomes the brand of choice among those looking for the finest Indian whisky experience.”

He added, “India is the largest whisky market in the world, and the Premium whisky category continues to be highly aspirational. In recent years, there has been a pivotal shift in consumption trend within the category, as younger consumers look for more premium offerings. Blenders Pride Reserve Collection has been the hallmark of this premiumization trend, as the brand touches 1 million cases mark. We are thrilled about its future and confident that it will continue to grow by catering to the evolving demands of our consumers.”