Amazon Fashion Launches India’s First ‘Next Gen Store’ with 1M+ wide selection for GenZ shoppers

May 2, 2023 TeluguSuperNews Leave a comment

Telugu super news,National, April 2nd, 2023: The first generation of ‘digital natives’ with over 470M population in India, Gen-Z’s are the harbingers of latest trends that define today’s culture. The ideologies of Generation Z, lifestyle choices, sartorial preferences are the consumption patterns of the future. Given that, this consumer segment seeks visually appealing, tap-worthy lifestyle choices available at a click, Amazon Fashion announced the launch of ‘Next Gen Store’, designed to cater to and empower the unique fashion needs of Gen Z shoppers. The roll-out of this first-of-its-kind storefront on A.in is aimed to fill the current market gap and address specific needs of Gen Z, which seeks to experiment with fashion, and has varied requirements in styles, size, brands and fitting. Amazon Fashion has over 200+ domestic and global fashion brands that provide distinctive, modern, and fashionable styles for Gen-Z customers. The quirky store is designed for easy navigation and layout aesthetics that will make shopping an exciting experience for Gen Z customers. The store also offers a mix of fast fashion, sustainable fashion, and affordable styles, ensuring a holistic shopping experience at a single online destination on Amazon Fashion.

The Next Gen Store’ is carefully curated to meet the everchanging demands of Gen Z, along with a selection of trending products including vibrant prints, monochromes, neon’s, cottons, linens, colour-pop footwear, baguette bags, layering, oversized fits, etc. In addition, the Next Gen Store’ offers accessories, smartwatches, sneakers, sports shoes, and high boots to complement the clothing collection. Some of the brands include Levi’s, Souled store, MARS, Lacoste, Crocs, Timex, MyGlamm, ONLY, Vero Moda, Tommy Hilfiger, Jack and Jones, AND, Fastrack, Fossil, Puma, Adidas, L’oreal and many more.

Saurabh Srivastava, Director and Head, Amazon Fashion India on the launch said, “Born in the mid-90s and early 2000s, these young and futuristic neurotransmitters are taking over as the powerful youth force. Gen-Z’s radiate the mantra of fashion boldness and mettle, they perceive technology as a means to information and empowerment. As shoppers, they want ‘everywhere commerce’, convenience at the click of a button and to address this need we launched a one-stop-online-storefront dedicated to Gen-Z ‘Next Gen Store’, first-of-its-kind in India. This unique storefront features over 200+ Gen Z loved brands and aims to cater to all their wardrobe needs, that scream individuality, self-expression and self-love.”

The storefront is creatively designed with funky and edgy selections like 90’s grunge, Y2K Queen, K-Pop Squad, Countryside romantic, Barbie bae, Academia chick and much more. As a marketplace that holistically caters to the fashion needs of all, we will offer one of the largest collections of brands, styles, designs and fittings in this segment to suit the ever-evolving fashion needs of this age group at affordable prices.”

The new ‘Next Gen Store’ will be promoted through an array of avenues by collaborating with over 100+ renowned Gen Z influencers and content creators on social media and Amazon LIVE. For fashion forward looks and outfits, the storefront features Budget Buys, Season’s Hottest Drops and Colour Selection from pop-tone, metallic, acidic, pastel, neutral, monochrome, customised for Gen Z ‘s. With the launch of the ‘Next Gen Store’, Amazon Fashion will continue its commitment to offer, affordable and easily accessible fashion selections across India. Amazon Fashion is a leading fashion destination for customers seeking latest fashionable and trending brands with access to selection across 40 lakh styles from over 1,600 fashion brands.

The 11 th edition of Wardrobe Refresh Sale (WRS) on Amazon Fashion is back from 9 th till 14 th December 2022

December 6, 2022 TeluguSuperNews Leave a comment

National, December 2022: Amazon Fashion has announced the 11^th edition of its biggest shopping event, Wardrobe Refresh Sale with deals across a wide selection of the most loved fashion and beauty brands. As the year 2022 comes to an end, it’s time to reminisce the memories and celebrate with your loved one’s in your most fashionable attire over a Sunday brunch, wedding season, house party or the New Year Eve’s. No matter what your plans are, we have you covered with a wide selection on fashion and beauty categories including apparel, shoes, handbags, watches, jewelry, kids wear, beauty essentials, luxury beauty and much more. Customers can avail 50% to 80% off during the 5-day shopping event that begins on Friday, 9^th December and goes on till Wednesday, 14^th December 2022. Here is your chance to finally revamp your wardrobe and give it a fresh look with the latest trends and designs.

Customers can choose from over 9 lakh+ styles from 1000+ top brands including Van Heusen, BIBA, Levi’s, Veromoda, ONLY, Allen Solly, Puma, Adidas, Olay, Bella Vita, Maybelline, Zaveri Pearls, GIVA, Timex, Fastrack, American Tourister, Lavie, among others. Customer can also shop premium collection from their favourite brands like Tommy Hilfiger, Columbia, Michael Kors, Emporio Armani, Mokobara, DKNY, Hidesign, Aldo and more at 50 – 80% off.

Customers can shop from their favourite brands at minimum 70% off from Clearance Store. Additionally, they can also avail free delivery on their first order and get 20% cashback* and save extra up to 30% off on buying 2 or more products. Shoppers can make the most of these offers and get their hands on the season’s best trends.

There’s nothing like ‘too many alternatives’ when it comes to attending yearly galas, weddings, planning a year end vacation, or deciding what to wear to the New Year’s Eve party. There is a suite of fashionable selections to choose from, including trouser and top set and party dress for kids, for women glittering tops, exquisite jewellery, bold lipstick, colourful eye-shadow palette, and men’s stylish shirt, fashionable shoes, and trendy watches among many others. Here’s your chance to grab your fashion and beauty essentials on offers that you don’t want to miss and look HarPalFashionable this party season.

Women’s party outfit – Choose a mystique and contemporary style outfit that makes for a versatile attire for both day outing and evening parties. Charm the crowd with a modish look that is easy to style and carry.

Check out:

VERO MODA Women’s Top

Max Girl’s Cotton A-Line Knee-Length Dress

Puma Women’s Solid Jacket

Women’s Wedding Edition – With the wedding season on full swing, a perfect traditional party wear is a must for your wardrobe to dazzle the occasion. Allure the party with an exquisite traditional suit.

Check out:

Indya Embellished Georgette V Neck Kurta

BIBA Women Salwar Suit Set

Aurelia Women Blue Floral Printed Fairy Kurta

Diamonds for all occasions – Elevate your attire into a perfectly styled look with an elegant jewellery that will add sparkle to all your important occasions. Your search for some quintessential jewellery options at affordable prices ends here.

Check out:

Yellow Chimes Jewellery

GIVA Infinity Necklace

Zaveri Pearls Jewellery Set

Multi-color palettes – A soft palette of shimmery nude shades screams out for you to put together a creative eye look that will entrance and shimmer their way through the night. Experiment with different looks for each day with the highly versatile eyeshadow shades for any outing.

Check out:

Maybelline New York Eyeshadow Palette

Lakmé Absolute Infinity Eye Shadow Palette

MyGlamm POPxo Makeup Collection

Dress your lips in your favorite colour – Your search for new lipstick obsession is now over. Choose lipsticks from a wide selection from top brands that will dress up your lips in a richly pigmented, silky-smooth swipe and will give you full-coverage with a single glide.

Check out:

MyGlamm POPxo Makeup Collection

KIRO Super Butter Long Lasting Lip Gloss

SUGAR POP Nourishing Lip Balm

Women’s tote bags – A classic spacious yet stylish tote handbag is a must for every woman, as they are the best way to accentuate your style in no time. From chic browns to deep marrons style this autumn season with these trendy handbags.

Check out:

Lavie Women’s Malnov Tote Bag

Baggit Women’s PEPSI Sling Bag

Lino Perros leatherette Tote Bag

Men’s Fitted shirts – One can never go wrong with trendy and formal shirts. It is a perfect choice for casual gatherings or outings as you can easily pair it up with a formal pant or jeans as per the occasion. Charm the crowd with a simple yet stylish look.

Check out:

Allen Solly Men’s Shirt

Levi’s Men’s Shirt

Symbol Casual Shirt

Versatile shoes – The party season needs a fashion statement; hence shoes are the style code you require to complete your look. Find the best picks of shoes that will not just look great but are comfortable to wear.

Also, check out:

Adidas Men’s Shoes

Puma Mens Walking Shoe

Classic metal watch – Keep things simple but sassy by accessorising with a luxe watch. A contemporary timepiece is a great option that goes perfectly well with a traditional or modern look.

Check out:
Titan Karishma Analog Blue Dial Men’s Watch

Casio Analog Black Dial Men’s Watch

Colourful kids wear – Kids love colors and right choice for them is any vibrant outfit that appears fun and playful. You can take them out for gatherings or stroll in this comfy outfit.

Check out:

Hopscotch Top and Pant Set

MINI KLUB baby-girls Dress

Max Baby-Boys T-Shirt

Kids Party Wear – Let your kids be the talk of the party by styling them with a perfect blingy dress or a cool hoodie. Allow them to steal the charm of evening and be the centre of attraction.

Check out:

A.T.U.N Girl’s Fit And Flare Dress

T2F Boys Sweatshirt

Hopscotch Girls Blue Elsa Dress

This Dhanteras, indulge in the festive fervour with precious jewellery from Amazon Fashion

October 20, 2022 TeluguSuperNews Leave a comment

Telugu super news,Bengaluru, October 2022: Dhanteras, the festival of prosperity and wealth, will be celebrated this year on October 23. ‘Dhan’ means wealth, and ‘Teras’ means the 13th day. This day, also known as
Dhanatrayodashi, marks the beginning of the five-day Diwali festival. People buy brass, silver, and gold
items on this day because it is thought to be a symbol of wealth and prosperity and bring good luck.
Exquisite earrings, diamond bracelets, gold coins, and more, Amazon Fashion offers a range of authentic
jewellery items for you to make this Dhanteras memorable. Buying something as valuable as gold is an
investment in itself, so make sure to check for the hallmark, including the BIS stamp, hallmarking year
and jeweller’s identity mark.

Amazon Business announces great deals for MSMEs Great Indian Festival 2022

To know the purity of the gold that you are purchasing, check If it is 24
karat (containing 24/24 parts gold) or 22 karat (22 parts gold, 2 parts additional metals. Choose from
trustworthy brands such as Senco Golds, Joyalukkas, PC Jewellers, Malabar Gold and Diamonds, Mia by
Tanishq, Giva, PC Chandra, Candere by Kalyan Jewellers, Mellora among others, to mark the auspicious
occasion and ring in Diwali this year.

Here are the top trendy and authentic picks from Amazon Fashion this Dhanteras:

Joyalukkas Gold Earrings – Nothing like a pair of gold studs to uplift a
simple look. Be it a family gathering or office parties, these beauties
have got you covered this Diwali. These earrings go well with western
as well as Indian outfits.
Also, check out:
Malabar Gold and Diamonds 22 KT
PC Jeweller The Alsandair

GIVA Necklace & Earring – A delicate and dainty set of silver necklace and
earrings can catch anyone’s eye easily.. It undoubtedly will match any of your
ethnic or western outfit effortlessly and can also be worn regularly to ensure
that you look chic everyday.
Also, check out:
P.C. Chandra Jewellers Earrings
P.C. Chandra Jewellers Stud Earrings

Candere By Kalyan Jewellers Cubic Ring – Who doesn’t like to flaunt beautiful
rings on their fingers. A woman always has her eyes glued on pretty rings that
can add charm to her look. This is also a perfect gifting option for your mother,
sister, wife or girlfriend. You are surely going to impress them.
Also, check out:
Melorra Gold Rings
Mia by Tanishq Yellow Gold, Diamond and Pearl Ring

Joyalukkas Gold Charm Bracelet – Bracelets are always a favourite piece of
jewellery for every woman as it elevates your appearance instantly. Dazzle this
festive season with these exemplary bracelet designs.
Also, check out:
Senco Sleek Bracelet
Candere by Kalyan Jewellers 18K

PC Jeweller Gold Pendant – This Dhanteras gift yourself or your loved ones a
chic and personalized pendant that can be worn every day and for any
occasion. You can also choose alphabet pendants that can be gifted to loved
ones during festivities
Also, check out:
PC Jeweller The Alphabet Gold Pendant
Candere by Kalyan Jewellers
Zeya Yellow Gold Durja

Malabar Gold & Diamonds Gold Bar – There’s no better investment than gold bars.
If you are not sure if you want to buy what piece of jewellery then its best to buy a
hallmarked bar that you can mold into a jewellery of your choice.
Also, check out:
Senco Gold Yellow Gold Bar
Joyalukkas Yellow Gold Precious Bar

Joyalukkas Gold Coins – Gold coins and Dhanteras are an age-old tradition. Buy a
gold coin with beautiful motifs from the below mentioned recommendations.
Also, check out:
Malabar Gold & Diamonds 24k (999) Goddess Lakshmi Gold Coin
CaratLane BIS Hallmarked 22k (916) Yellow Gold Coin
Aucent by PC Jeweller 24k (995) Flower 2 gm Yellow Gold Coin

The aforesaid deals, discounts and information are provided by participating brands and/or sellers to the
exclusion of Amazon. T&Cs apply.
About Amazon India
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of
Amazon.com,Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online
destination for customers to find and discover virtually anything they want to buy online by giving them
more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and
convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit www.amazon.in/aboutus
For news on Amazon, follow www.twitter.com/AmazonNews_IN

Get ready to turn heads this Diwali with your favourite celebrity-inspired outfits from Amazon Fashion & Beauty

October 17, 2022 TeluguSuperNews Leave a comment

Telugu Super news,National, October 17th, 2022: The season of lights, positivity, happiness, and togetherness has us all geared up to look and feel our best. After two years of virtual living, families are planning reunions, social calendars are being reserved, and auspicious dates are being set aside to commemorate important beginnings. The festive season this year is all about dressing up and going out to be with our loved ones. There isn’t a better time to indulge in the best of fashion and beauty and put your party face on.

While shopping for outfits may appear to be an exciting experience, nailing down the entire look for Diwali week is no easy task— it takes a lot of searching and styling to deliver your best. Amazon Fashion & Beauty offers 9 lakh+ styles from 1000+ top fashion and beauty categories to help you look and feel festive. Enjoy upto 50% to 80% discounts on top brands such as, BIBA, Janasya, Manyavar, Titan, Yellow Chimes, Metro, Mochi, Sugar Cosmetics, Maybelline, Forest Essentials and KAMA Ayurveda among others.

We have rounded up some Bollywood inspired shop-ready finds that are sure to help you steal the show and make you feel like a celebrity yourself.

Straight Kurta Pant & Dupatta Set – Flaunt this beautiful green kurta set with as much simplicity and elegance as the gorgeous Kareena Kapoor Khan. Add a light green dupatta to replicate this similar look. The bright hues and modern appeal of this outfit ensures that you get glamour rolling this festive season. Shop at 67% off for INR 1,499.

Amazon’s #Find _Life campaign celebrates real people with vignettes of their experiences to find moments, expression and self

Yellow Chimes Jhumki Earring: Make a statement like Sonam Kapoor does with this pair of traditional oxidised jhumki earrings that will effortlessly compliment the attire. They’re lightweight, easy to carry, and comfortable. Shop at 76% off at only INR 242.

Mochi Mojari: Keep your best foot forward like Shilpa Shetty in your best of Indo-Western attire paired with this embellished pair of slip-on mojaris. Trust a pair like this to help you go from day to night parties seamlessly. You can choose from different colours to coordinate with and add oomph to your Diwali attire. Shop at 35% off at only INR 1,046.

Lavie Mania Foldover Clutch: Store your Diwali party essentials in a trendy and easy to carry handbag or clutch. Choose a classic black colour clutch that will match with all your outfits for any occasion. Take inspiration from the cool and beautiful Jacqueline Fernandez who knows how to style her look well. Shop at 25% off at only INR 1,199.

LAKMÉ 9 to 5 Primer + Matte Lip Color: Take cue from Kareena Kapoor Khan and go for this 14-hour intense matte + 2X primer smooth finish lipstick. Easy to apply and comfortable on the lips, this versatile lipstick is available in 20 vibrant shades for all skin tones and moods. Shop at 40% at only INR 300.

Maybelline New York City Mini Palette: Add some pop and glitter to your make-up look, like Kriti Sanon does with this multi-colour palette. Available at 25% off for only INR 585.

Manyavar Kurta Set: Kartik Aaryan’s suave style is fashion goals this festive season. You can look effortlessly dapper like him in this cream colour kurta set. Paired with a traditional floral embroidered jacket for men, the complete look is casual yet ethnic, perfect for a Diwali outing. Available for INR 7,999.

Mochi Men’s Leather Derby: A good-looking pair of shoes will always get you attention. Ask Shahid Kapoor! This comfortable brown or black pair of derby shoes is exactly what you need to give a classic touch to your look, this Diwali. Available at 50% off for only INR 1,745.

Mathey-Tissot Analog Blue Dial Watch: Keep things simple but sassy by accessorising with a luxe watch. This contemporary timepiece, as seen on Rana Dagubatti, is a great option that goes perfectly well with a traditional or modern look. Available at 25% off for only INR 18,375.

Paco Rabanne 1 Million: No look is complete without a mesmerising fragrance. Pick yourself this attractive scent that lasts long and helps you leave a lasting impression at your Diwali parties. It is available for INR 4,410.

The aforesaid deals, discounts and information are provided by participating brands and/or sellers to the exclusion of Amazon. T&Cs apply.

AMAZON FASHION UNVEILS RIVER SEASON 3, A MULTI-DESIGNER LUXURY BRAND

September 19, 2022 TeluguSuperNews Leave a comment

Amazon Fashion in association with DBS Lifestyle LLP, unveiled RIVER Season 3, a premiummulti-designer luxury
brandin India.After the success of the first two seasons of RIVER,this Autumn Winter/Festive season 3 Collection
will observeunique collection fortravel and festive wear. The collections will be curated in collaboration with well-
known celebrity designerNarendra Kumar, recently in news for his fashion film titled 2+2= 5 Brave New World that
is selected for Berlin Fashion Film Festival 2022andRajdeep Ranawat,the label first launched in Oct ’2004,
synonymous to women with an aura of glamour and charisma. RIVER Season 3 is a women’s only collectionthat will
enable customers to re-imagine their favourite designer labelsonly on Amazon Fashion.

The curated selectionscatering to women’s everyday wear to festive wear,brings a newpalette of colours and
prints that will addluxe and glam to festive and travel looks. The Festive collection includes two new categories –
kurta/kurtis and kurta sets along with dresses, jumpsuits, tops and trousers. The range is built to be size inclusive
for all body types.
“We aredelighted tounveil RIVER Season 3, ourpremium multi-designer brand with well-known celebrity designers
Narendra Kumar and Rajdeep Ranawat.The positive responsereceived during the first two seasons from customers
across India, includingtier 2 and 3 cities and towns for the season 1& 2 collectionshas encouraged us to introduce
RIVER Season 3. The collection will focus on prints that are a strong trend for the upcoming festive season and in
alignment with the current market trends focusing more on festive collections and everyday wear for women.With
this launch on Amazon Fashion, we continue to work closely with the seller- – DBS lifestyle, to ensure that we serve
the evolving demands of our customers. Through RIVER Season 3, we aim to reach out to our growing customer
base and help them to access luxury designer brand,” said Saurabh Srivastava,Director and Head, Amazon Fashion
India.

Narendra Kumar “X RIVER” collection will focus on contemporary fashion which will be based on 4 stories: Floral
Arabesque, Graphic, Paisley and Geometric. Rajdeep Ranawat X RIVER collection, “RABARI” draws inspiration
from the tribal henna motifs, nomadic influences, bandhani and frescos from the havelis of Rajasthan. The Autumn
Winter/Festive Collection has over 88 styles ranging from women’s ethnic wear like kurta, kurtis, kurta sets to
western wear like dresses, jumpsuits, blouses, casual trousers.
Narendra Kumar, who is also the Creative Head at Amazon Fashion adds “With RIVER our objective is to provide
designer-wear that is in sync with the latest design & trends. RIVER Season 3 will witness the craftsmanship of
designer wear in apremium price range to cater to women across the country. The collection has been developed to
ensure a broad spectrum of offerings according to the Indian weather and festivities. Beginning with the festive
season, we will cater to the growing needs of the ethnic wear market while gradually unveiling our party-wear
collection, Resort wear.
The launch accommodates unique and diverse needs and demands of customers not just in metrocities but also
Tier 2 and 3 cities, making designer wear accessible to customers across 100% serviceable pin codes through the
Amazon fulfilled network. The RIVER store has been created with love offering a compelling and immersive
shopping experience for existing and new to designer segment customers. The store offers detailed product
information on sizing, product details, wash and care instructions in addition to offering styling tips and detailed
product imagery that will allow the customer to choose carefully and conveniently.
Link to images
Link to the store

Women’s Wedding Edition – With the wedding season on full swing, a perfect traditional party wear is a must for your wardrobe to dazzle the occasion. Allure the party with an exquisite traditional suit.

Check out:

Diamonds for all occasions – Elevate your attire into a perfectly styled look with an elegant jewellery that will add sparkle to all your important occasions. Your search for some quintessential jewellery options at affordable prices ends here.

Check out:

Multi-color palettes – A soft palette of shimmery nude shades screams out for you to put together a creative eye look that will entrance and shimmer their way through the night. Experiment with different looks for each day with the highly versatile eyeshadow shades for any outing.

Check out:

Dress your lips in your favorite colour – Your search for new lipstick obsession is now over. Choose lipsticks from a wide selection from top brands that will dress up your lips in a richly pigmented, silky-smooth swipe and will give you full-coverage with a single glide.

Check out:

Women’s tote bags – A classic spacious yet stylish tote handbag is a must for every woman, as they are the best way to accentuate your style in no time. From chic browns to deep marrons style this autumn season with these trendy handbags.

Check out:

Check out:

Versatile shoes – The party season needs a fashion statement; hence shoes are the style code you require to complete your look. Find the best picks of shoes that will not just look great but are comfortable to wear.

Also, check out:

Classic metal watch – Keep things simple but sassy by accessorising with a luxe watch. A contemporary timepiece is a great option that goes perfectly well with a traditional or modern look.

Check out:Titan Karishma Analog Blue Dial Men’s Watch

Colourful kids wear – Kids love colors and right choice for them is any vibrant outfit that appears fun and playful. You can take them out for gatherings or stroll in this comfy outfit.

Check out:

Check out:

Yellow Chimes Jhumki Earring: Make a statement like Sonam Kapoor does with this pair of traditional oxidised jhumki earrings that will effortlessly compliment the attire. They’re lightweight, easy to carry, and comfortable. Shop at 76% off at only INR 242.

Mochi Men’s Leather Derby: A good-looking pair of shoes will always get you attention. Ask Shahid Kapoor! This comfortable brown or black pair of derby shoes is exactly what you need to give a classic touch to your look, this Diwali. Available at 50% off for only INR 1,745.

Mathey-Tissot Analog Blue Dial Watch: Keep things simple but sassy by accessorising with a luxe watch. This contemporary timepiece, as seen on Rana Dagubatti, is a great option that goes perfectly well with a traditional or modern look. Available at 25% off for only INR 18,375.

Paco Rabanne 1 Million: No look is complete without a mesmerising fragrance. Pick yourself this attractive scent that lasts long and helps you leave a lasting impression at your Diwali parties. It is available for INR 4,410.

Check out:
Titan Karishma Analog Blue Dial Men’s Watch