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Pharma major Dr. Reddy’s organises two-week educational and awareness campaign on diabetes management in rural India.

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Telugu super news,Hyderabad,November 24rd, 2023:In November, National Diabetes Awareness Month in India, Dr.Reddy’s Laboratories Ltd., a global pharma major organised a two-week long educational and awareness campaign in rural India. Dr. Reddy’s has been in the forefront of the ongoing battle against diabetes in India for many years now.

In view of the urgent need for intervention in rural healthcare and particularly, raising awareness on diabetes management, the rural healthcare team of Dr. Reddy’s implemented a multipronged approach covering diagnostic, therapeutic, and awareness and educational programmes.

According to the Indian Council of Medical Research – India Diabetes (ICMR-INDIAB) national cross-sectional study, it is estimated that India has around 101 million people with diabetes and 136 million people with prediabetes1

Dr. Reddy’s diabetes campaign began with the distribution of patient educational material on
diabetes to promote healthy lifestyle choices. Emphasising risk factors, symptoms, and effective management of diabetes, Dr. Reddy’s’ rural healthcare team conducted 3,600+ UDAY (Unite against Diabetes & Hypertension) camps, covering a total of 6,000+ villages in India.

These camps show Dr. Reddy’s commitment to address the diabetes crisis in rural India and facilitated the screening of 1.12 lakh patients for early identification of diabetes cases and those at risk.

Some of the villages that were part of the UDAY camps include: Madha, Indapur and Nilanga from Solapur (Maharashtra); Chandori and Rajapur from Nashik (Maharashtra); Shiroli and Murgud from Kolhapur (Maharashtra); Newasa Fata, Jamkhed from Ahmednagar district (Maharashtra); Koradacheri from Tiruvarur (Tamil Nadu), Pullambadi from Trichy (Tamil Nadu), Parangipettai from Cuddalore (Tamil Nadu),

Pottaneri from Salem (Tamil Nadu), Kelamangalam from Krishnagiri (Tamil Nadu); Dubbaka in Siddipet district (Telangana), Erravalli village in Kondapaka mandal (Telangana), Karepalli in Khammam district (Telangana) and
Devaruppula in Jangaon district (Telangana).

Further, the campaign engaged around 45,000 rural doctors and healthcare professionals in scientific programmes to enhance their knowledge of therapy, treatment options, and lifestyle modifications in diabetes management. A webinar featuring renowned endocrinology expert Dr. Sanjay Kalra, Chairperson, Education working group, International Society of Endocrinology (ISE) provided crucial insights to empower rural India in diabetes management in regional languages.

A session by a nutritionist was an integral part of the webinar, offering insights into diet and lifestyle modifications crucial for effective diabetes management. Customized diabetes diet plans, specific to different regions of India, were shared with rural doctors and healthcare
professionals to enhance patient care.

HDFC Bank was adjudged ‘Best Private Bank for Education and Training of Private Bankers (Asia) and Private Bank for Growth Strategy (Asia)’at the Global Private Banking Awards 2023

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Telugu super news,November 24,2023:Published by the Financial Times – the world’s leading global business publication – Professional Wealth Management (PWM) specializes in analyzing the growth strategies of Private Banks and the regional financial centers in which they operate. The Global Private Banking Awards have firmly established themselves as the world’s most prestigious private banking awards and are now in their fifteenth year. Submissions are assessed by an independent panel of esteemed industry judges based in North America, Asia, Europe, and the Middle East.

The judges citation stated that they were impressed by HDFC Bank’s growth strategy last year, which led to a significant boost of its client base and considerable expansion of its Hub and Spoke locations across the country, coupled with innovative investor education initiatives. The judges also rewarded the Bank for its various education and training programmes for relationship managers, carried out in partnership with academic bodies, such as the Indian Institute of Management (IIM), Ahmedabad, and Bangalore.

Mr. Rakesh K Singh, Group Head – Investment Banking, Private Banking, International Banking, Digital Ecosystems and Banking as a Service (BaaS), said, “We are proud to receive the recognition from Professional Wealth Management (PWM). This award is a testament to the team’s commitment and the trust HDFC Bank enjoys from its clients.  At HDFC Bank Wealth, we are firm believer that India possesses an investment potential beyond metros and semi-metros.

We are committed to democratise investments and making the best of investment products available to all. In our endeavour to develop investment markets across the country, we will continue the investor education initiatives by focusing on Mass Affluent and Super Affluent clients.  Our ongoing investments in human capital, technology and enhanced customer experience will act as a catalyst in this endeavour. We also, believe that a well-informed investor possesses a greater ability to ‘Protect- Manage-Grow’ his/her investments”. 

To spread the joy of Thanksgiving, Platform 65 surprises customers with exclusive food hampers

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Telugu super news,Hyderabad, 24 November 2023:Platform 65, the largest toy train-themed restaurant celebrated the spirit of Thanksgiving by spreading joy and warmth. In a heartwarming gesture, recognizing the pivotal role customers have played in the restaurant’s journey, Platform 65 thanked them by giving away exclusive food hampers.

The restaurant distributed thoughtfully curated food hampers, each filled with a delicious assortment of holiday-inspired dishes, ensuring that families are able to enjoy a festive Thanksgiving meal together.

In addition to the food hamper, customers were surprised with a selection of goodies that added an extra touch of sweetness and delight to the occasion. The carefully crafted greeting cards, bearing heartfelt messages from the Platform 65 team, conveyed the spirit of thankfulness. The event was inaugurated in the presence of Mr. Srikanth Bandaru, Corporate General Manager, Platform 65, and V H Suresh, Corporate Executive Chef.

On this special occasion Mr. Sadhgun Patha, Managing Director of Platform 65, said “Our toy train-themed restaurant is not just about serving delicious meals, it’s also about creating a magical experience. Thanksgiving provided us with the perfect opportunity to give back to the community that has embraced us with open arms. Thanksgiving is a time for showing gratitude, and we are truly thankful for the support and love we have received from our customers.”

Mr. Venkatesh Gopisetty, Vice President of Platform 65, shared his thoughts on the occasion, “This initiative is a small token of our appreciation for the trust and loyalty our community has shown us. We hope these thoughtfully curated parcels bring joy and warmth to our customers during this special season.”

The success of the Thanksgiving event will reinforce the restaurant’s dedication to blending creativity with culinary excellence. As the holiday season unfolds, Platform 65 looks forward to continuing its tradition of gratitude and creating magical moments for its customers.

MG Motor India Partners with CHARGE ZONE to Expand Nationwide EV Charging Network

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Telugu super news,National, November , 2023: MG Motor India, a British automobile brand with a 100-year-old legacy, today announced its collaboration with CHARGE ZONE, a prominent player in EV charging infrastructure, to bolster the EV ecosystem in India. This partnership, which is yet another initiative by MG to help build an accessible and efficient EV ecosystem in India, will help address the critical and widespread need in the country for a robust charging infrastructure to support the growing fleet of electric vehicles.

MG and CHARGE ZONE shall, over the coming months, jointly establish charging stations across key locations, including highways, cities, and MG dealerships. As part of the collaboration, both organizations will also work together to structure a preferential offer exclusively for MG customers. These charging stations will be open for public use by all EV owners and will seamlessly integrate into the CHARGE ZONE app, providing a unified platform for users to locate, access, and pay for charging services conveniently.

Gaurav Gupta, Deputy Managing Director, MG Motor India, “This strategic partnership reflects our commitment to sustainable mobility and our dedication to providing our customers with a seamless electric vehicle ownership experience. Our meaningful industry associations and partnerships, including this substantive collaboration with CHARGE ZONE, underscores our steadfast focus on building a charging infrastructure that supports the evolving needs of electric vehicle owners, providing them with convenient, efficient, and reliable charging solutions.”

Kartikey Hariyani, Founder and CEO, CHARGE ZONE, “In the realm of electric mobility, the need for a reliable high-speed charging infrastructure is paramount. Our partnership with MG Motor India signifies a shared vision to overcome the challenges that accompany this transformation. Building a nationwide network of charging stations is not merely a task; it’s an investment in the future of sustainable transportation. By joining forces, CHARGE ZONE and MG are laying the foundation for a connected and electrified India, where the charging experience is as reliable and forward-thinking as the vehicles it supports.”

MG Motor India is accelerating its commitment to establish an Electric Vehicle (EV) ecosystem in India with the introduction of a 6-way charging solution. This aids in facilitating convenient EV charging options for its customers. So far, the carmaker has installed a network of over 12,000 chargers.

TCS Ranked #1 in Spain for Customer Satisfaction in Service Delivery Among IT and Cloud Services Providers

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Telugu super news,MUMBAI, November 24, 2023: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been ranked number two for customer satisfaction in Spain in an independent survey of 285 CXOs of top IT spending organizations by Whitelane Research.

The independent survey ranked the top 28 IT service providers based on an investigation of over 875 unique IT sourcing relationships and more than 1,050 cloud sourcing relationships to assess service providers on ten key performance indicators along service delivery, relationship, commercial and transformation. It also measured satisfaction by IT domains.

TCS rose to the number two position in Spain this year, up from its number eight position in 2022. The company received an overall satisfaction score of 83%, compared to the industry average of 78%, reflecting TCS’ strong performance across multiple dimensions. It ranked #1 in service delivery quality and commercial competitiveness; #2 in cloud and infrastructure services, application services and sustainability; and #3 in account management quality.

Maria Novoa, Country Head, TCS Spain, said, “We are pleased to be ranked number two in this customer satisfaction survey, putting us in the top rung of IT service providers in Spain. This is an outcome of our customer centricity. By focusing on the needs of our clients, and investing in building newer capabilities and a full services portfolio, and in research and innovation, we have become a trusted, all-weather partner that our clients can rely on to drive growth and transformation for them in good times, and to adapt and optimize during tough times. This achievement also serves to inspire and energize TCSers across Spain to find newer ways to create value for our clients here and further improve our standing.”

“It is no surprise that Tata Consultancy Services has been ranked amongst the organizations based on responses from business leaders from leading organizations operating in Spain,” said Jef Loos, Head of Sourcing, Whitelane Research. “TCS’ ranking at the top of our survey is the result of the trusted relationships they have built with their customers throughout their 20 years tenue servicing the Spanish market. TCS’ teams demonstrate an outstanding focus on innovation and customer satisfaction. TCS raises the bar in IT Services in Spain.” 

Whitelane Research is an independent organization which conducts extensive European IT sourcing studies, as well as hosts events across the continent. In addition to publishing its individual country-specific reports throughout the year, Whitelane Research also publishes an annual Europe-wide report. Earlier this year TCS ranked #1 in customer satisfaction for the tenth consecutive year in Whitelane’s Europe-wide report for 2022/23.

Rockingdeals IPO opens today; Anchor Book fully subscribed

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·       Marquee investors including Varsu India Growth Story Scheme I (Persistent Growth Fund), Astorne Capital VCC Arven, Nova Global Opportunities Fund PCC-Touchstone, Next Orbit Ventures Fund and Xmultiplied Capital Advisors participated in the anchor book

·       Raises Rs. 5.88 crore from the sale of 4.2 lakh equity shares with a face value of Rs. 10 at Rs. 140 per share

·       IPO proceeds to be used for working capital requirements, brand positioning, marketing and advertising, and general corporate purposes

·       Issue opens today, 22nd November 2023 and closes on 24th November 2023

·       Corporate Capital Ventures Private Limited is the Book Running Lead Manager to the Issue

Telugu super news, Hyderabad, November 22, 2023: Rockingdeals Circular Economy Limited (RDCEL), India’s dedicated B2B sourcing platform for unboxed, certified refurbished, excess inventory products across the consumer retail space, has successfully completed its Anchor book subscription, raising Rs. 5.88 crore from the sale of 4.2 lakh equity shares at Rs. 140 each. A clutch of marquee investors, including Varsu India Growth Story Scheme I (Persistent Growth Fund), Astorne Capital VCC Arven, Nova Global Opportunities Fund PCC-Touchstone and Next Orbit Ventures Fund subscribed to the anchor book. Xmultiplied Capital Advisors also participated in the Anchor book subscription. 

Name of the Anchor InvestorNo. of Equity Shares allocated (at Rs. 140 each)No. of Equity Shares allocated as a % of Anchor Investor portion
Varsu India Growth Story Scheme I (Persistent Growth Fund)1,38,00032.86
Astorne Capital VCC Arven1,38,00032.86
Nova Global Opportunities Fund PCC-Touchstone72,00017.14
Next Orbit Ventures Fund72,00017.14
Total4,20,000100.00

While Varsu India Growth Story Scheme I (Persistent Growth Fund) and Astorne Capital VCC Arven each contributed 32.86% of the total anchor book subscription, the remaining 34.28% was equally shared by Nova Global Opportunities Fund PCC-Touchstone and Next Orbit Ventures Fund.

The IPO of the Faridabad-based company begins today, November 22nd, and will end on Friday, November 24th, 2023. Rockingdeals is looking to raise around Rs.  21 crores (on the upper price band) from the offering and plans to utilise funds for working capital requirements, brand positioning, marketing and advertising, and general corporate purposes. The company aims to be listed with NSE Emerge.

The price band of the issue is Rs. 136-140 per equity share with a face value of Rs. 10 apiece. The company’s IPO comprises a fresh issue of 15 lakh Equity Shares (Face Value Rs. 10/-) through the book-building route.

The company has allotted 7 lakh shares for Anchor investors and Qualified Institutional Buyers and 2.15 lakh shares for HNIs out of the overall issue size of 15 lakh shares. It has set aside 5 lakh shares for allotment to retail investors. The lot size is 1,000 shares. The company has appointed Corporate Capital Ventures Private Limited as the Issue’s Book Running Lead Manager.

RDCEL is among India’s largest organised players in the B2B sourcing space – specialising in unboxed, excess inventory, and refurbished products. The company sources products across 18 stock-keeping units (SKUs), including electrical appliances, apparel & footwear, speakers, mobile and mobile accessories.

The company has partnered with marquee brands and platforms, including Puma, Hindware, Godrej, Sanjeev Kapoor, Whirlpool, Salora, gizmore, BPL and Kelvinator, JBL, Khaitan, Inalsa, Acer, Redtape, Flipkart, ShopClues, Amazfit, Bajaj, Zara, Marshall, Dyson, etc. Besides, the company has affiliates of Snapdeal, Flipkart and Amazon for sourcing surplus inventory and open-box products.

RDCEL has also partnered with companies like GO Auto Salora International and dealers & distributors like Matrix Housewares, Raj Agency, Sudhi Enterprises, etc. RDCEL also procures the products in bulk from various dealers of Inalsa and supplies these products in bulk to clients such as Shopclues, Jindal Mega Mart, Brand Wala, VLE Bazaar, HIC International, PSUAVI, KRAT India, Zazz Technology, and Rockingdeals Group companies.

RDCEL operates a 30,000 Sq. Ft. warehousing facility in Faridabad and an L4 service centre with an installed capacity to QC & Grading one million units each month.

For more information, please visit: www.rockingdeals.in

Hon’ble President of India Inaugurates L&T Skill Training Hub in Odisha’s Mayurbhanj

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Telugu super news,Mumbai, November 21, 2023: Marking a significant milestone, The Honourable President of India, Smt Droupadi Murmu, today inaugurated the L&T Skill Training Hub at her hometown Pahadpur, Mayurbhanj in Odisha. The historic event was also graced by Ms Meena Subrahmanyan, President of Prayas Trust – an L&T-funded non-profit organisation, along with senior officials of L&T and the Odisha-based non-profit SLS Trust.

L&T, in collaboration with SLS Trust, has established the Skill Training Hub across a land parcel of five acres.  The state-of-the-art facility was completed in a remarkable five-month timeframe and aims at providing underprivileged youth in the region with training in construction skills, thus enabling them to become self-reliant. SLS Trust, led by its President, Ms Itishree Murmu, has been instrumental in creating opportunities for the marginalised sections of societ

y.

Commenting on the launch of project, Ms Meena Subramanyan, President of Prayas Trust said, “This training center will enable candidates to fully focus on learning and developing their skills in an enabling environment with a strong focus on life skills and personality development. We believe that empowering the underprivileged youth through accessible skill training is not just an investment for their future but a promise of a brighter and more inclusive tomorrow.”

The project, which includes operations and maintenance, is a significant opportunity for the tribal youth in the area, connecting them with opportunities beyond their immediate surroundings.

Complementing her comment, Ms Mabel Abraham, Joint General Manager – Corporate Social Initiatives, L&T, said: “Transforming dreams into opportunities, L&T is dedicated to making a lasting impact by equipping underprivileged youth with valuable skills. Our commitment to empower these young individuals is a testament to our vision for a more promising and inclusive society.”

The Skill Training Hub is equipped with contemporary infrastructure, featuring an administrative-cum-institute building, a multipurpose hall, an e-learning hall, a digital training room, separate hostels for both boys and girls (each accommodating 120 individuals), dining facilities, practice yards for various trades, and a dedicated workshop for learning pipe welding.

Additionally, the training center is equipped with state-of-the-art simulators with AR/VR technology to enhance the learning experience.

FLAIR WRITING INDUSTRIES LIMITED INITIAL PUBLIC OFFERING OPENS ON WEDNESDAY, NOVEMBER 22, 2023

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November 20, 2023: Flair Writing Industries Limited (the “Company”), shall open its initial public offering of Equity Shares on Wednesday, November 22, 2023.

The Company plans to raise funds through Equity Shares of face value ₹  5 each aggregating up to ₹ 5,930.00 million [₹593 crore]. The offer comprises of fresh issue of Equity Shares aggregating up to ₹2,920.00 million [₹292 crore](“Fresh Issue”) and an offer for sale aggregating up to ₹ 3,010.00 million [₹301 crore](the “Offer for Sale” and together with the Fresh Issue, the “Offer”). The Company, in consultation with the Book Running Lead Managers, has undertaken a Pre-IPO Placement of 2,401,315 Equity Shares at an issue price of ₹ 304.00 per Equity Share (including a premium of ₹299.00 per Equity Share) for a cash consideration aggregating to ₹730.00 million [₹73 crore], on November 10, 2023. The size of the Fresh Issue has been reduced by ₹730.00 million [₹73 crore]and accordingly, the size of the Fresh Issue is up to ₹2,920.00 million [₹292 crore].

The Anchor Investor Bidding Date shall be Tuesday, November 21, 2023.  The Offer will open on Wednesday, November 22, 2023 for subscription and will close on Friday, November 24, 2023.

The Price Band of the Offer has been fixed at ₹ 288 to ₹304 per Equity Share. Bids can be made for a minimum of 49 Equity Shares and in multiples of 49 Equity Shares thereafter.

The Company proposes to utilize net proceeds from the fresh issue towards (a) Setting up a new manufacturing facility for writing instruments in District Valsad, Gujarat – estimated amount is ₹ 559.93 million[₹55.99 crore], (b) Funding capital expenditure of the Company and Flair Writing Equipments Private Limited (“FWEPL”), one of its Subsidiaries – estimated amount  ₹ 867.48 millions [₹ 86.75 crore], (c) Funding working capital requirements of the Company and its Subsidiaries, FWEPL and Flair Cyrosil Industries Private Limited (“FCIPL”) – estimated amount  ₹ 770.00 million [₹ 77.00 crore], (d) Repayment/pre-payment, in part or full, of certain borrowings availed by the Company and its Subsidiaries, FWEPL and FCIPL – estimated up to ₹ 430.00 million [₹ 43 crore], and balance amount will be utilized towards general corporate purpose.

The Offer for Sale comprises of such number of Equity Shares aggregating up to ₹514.00 million [₹51.40 crore]  by Mr. Khubilal Jugraj Rathod; up to ₹396.50 million by Mr. Vimalchand Jugraj Rathod; up to ₹323.00 million [₹32.30 crore] by Mr.Rajesh Khubilal Rathod; up to ₹ 323.00 million [₹ 32.30 crore] by Mr. Mohit Khubilal Rathod; up to ₹ 323.00 million [₹32.30 crore] by Mr. Sumit Rathod; up to ₹323.00 million [₹32.30 crore] by Mrs. Nirmala Khubilal Rathod; up to ₹323.00 million [₹ 32.30 crore] by Mrs. Manjula Vimalchand Rathod; up to ₹161.50 million [₹ 16.15 crore]Equity share by Mrs. Shalini Mohit Rathod; up to ₹161.50 million [₹16.15 crore]by Mrs. Sangita Rajesh Rathod and up to ₹161.50 million [₹16.15 crore]Mrs. Sonal Sumit Rathod.

The Equity Shares are being offered through the red herring prospectus dated November 16, 2023 (“RHP”) filed with the Registrar of Companies, Maharashtra at Mumbai (“RoC”) on and are proposed to be listed on recognized stock exchanges (the “Stock Exchanges”) being BSE Limited (“BSE”) and National Stock Exchange of India Limited (“NSE”). For the purposes of the Offer, NSE is the Designated Stock Exchange.

This Offer is being made in terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957, as amended read with Regulation 31 of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 as amended (“SEBI ICDR Regulations”). The Offer is being made in accordance with Regulation 6(1) of the SEBI ICDR Regulations and through the Book Building Process, wherein not more than 50% of the Net Offer shall be available for allocation on a proportionate basis to qualified institutional buyers (“QIBs”, and such portion, the “QIB Portion”). The Company may, in consultation with the Book Running Lead Managers, allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR Regulations (“Anchor Investor Portion”), out of which at least one-third shall be available for allocation to domestic Mutual Funds only, subject to valid Bids being received from the domestic Mutual Funds at or above the price at which allocation is made to Anchor Investors. In the event of under-subscription, or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the the remaining QIB Portion (“Net QIB Portion”).

Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIB other than Anchor Investors, including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Net Offer shall be available for allocation to Non-Institutional Bidders such that: (a) one-third of the portion available to Non-Institutional Investors shall be reserved for applicants with an application size of more than ₹0.20 million and up to ₹1.00 million, and (b) two-thirds of the portion available to Non-Institutional Investors shall be reserved for applicants with an application size of more than ₹1.00 million, provided that the unsubscribed portion in either of such sub-categories may be allocated to applicants in the other sub-category of Non-Institutional Investors, subject to valid Bids being received at or above the Offer Price. Further, not less than 35% of the Net Offer shall be available for allocation to Retail Individual Bidders in accordance with SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price.

All Bidders, other than Anchor Investors, are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective bank account (including UPI ID (as defined hereinafter) in case of UPI Bidders) which will be blocked by the SCSBs or the Sponsor Banks as applicable, to participate in the Offer. Anchor Investors are not permitted to participate in the Anchor Investor Portion through the ASBA process. For details, see “Offer Procedure” beginning on page 427 of the RHP.

Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited) and Axis Capital Limited are the book running lead managers to the Offer.

All capitalised terms referred to in this press release that have not been defined shall have the same meaning as prescribed in the RHP.

AR, Content Creators & Social Media Boosting Beauty and Fashion Purchases in India: Meta x GWI study

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Telugu super news,National, November 20th, 2023: Meta has today unveiled key consumer behavior findings from two studies focused on the beauty and the fashion segments in India. The two studies reveal the impactful role of Meta platforms, especially Instagram Reels, in brand and product discovery within the beauty and fashion industry. Moreover, the studies also highlight the increasing role of creators and augmented reality (AR) in influencing purchase decisions. 

The findings are from a Meta-commissioned online study by consumer insights platform GWI across internet users in India. The two reports shed light on the evolving consumer behaviour amongst beauty and fashion shoppers, and provide key insights to marketers and brands from the industry.

Meghna Apparao, Director, e-commerce and retail for Meta in India, shared “The insights reveal the extent to which immersive technologies such as AR, and content creators are disrupting the expanding beauty and fashion industries in India. Both beauty and fashion verticals are growing strongly on Meta platforms and an increasing number of advertisers from these verticals are turning to Instagram Reels for engagement and business growth.”

The beauty report finds that there has been a significant shift in consumer preferences post pandemic with 68% of beauty buyers now favoring online purchases—a remarkable 15% increase from pre-Covid levels. Notably, 80% of surveyed shoppers discover beauty brands on social media with 92% finding them on Meta platforms, including 47% via Instagram Reels. The study also shows a rising awareness of augmented reality (AR) with 80% of beauty consumers acknowledging its presence. Specifically, 75% claim that virtual try-ons, especially for lipsticks, increase their likelihood of purchasing beauty products online.

The fashion study showed that 76% of consumers discover fashion brands on social media, with a significant 97% discovering through Meta platforms, of which 52% credit it to Instagram Reels. Notably, 39% proceeded to purchase after finding them on Reels. AR is gaining popularity in the fashion industry as well with 80% of the participants being already aware of it. 78% agree that virtual try-ons encourage them to buy online.

The studies also highlight how Indian consumers largely rely on Indian creators for authentic information and reviews, particularly as the interest in content made by influencers has grown dramatically. The study revealed that 2 out of 3 viewers of fashion content and 7 out of 10 viewers of beauty content follow Indian influencers, which significantly influences their purchasing decisions. 

Key Insights:

  • Online shopping trends: Both reports revealed that consumers are increasingly shopping online for their beauty and fashion purchases. Beauty consumers are more likely to be buying online than in-store across makeup, skincare and haircare categories. For instance, 41% of beauty buyers prefer to shop online due to deals/discounts and 40% due to convenience. When it comes to fashion  consumers, 38% shop online due to good ratings/reviews and 37% for deals/discounts. Nearly a third of surveyed respondents – 34% for cosmetics/fragrances, 32% for skincare and 29% for haircare – buy beauty products weekly online.

  • AR Appeal: The most interesting trend revealed in these reports is the role of AR and virtual try-ons in consumers’ purchasing journeys. Consumers are increasingly aware of AR technology, with 75% of beauty and 78% of fashion consumers stating that virtual product try-ons encourage them to make online purchases.
  • Content and Influencer: Consumer interest in content created by influencers has grown dramatically. Despite the rise in content and creators worldwide, Indian consumers rely on Indian creators for authentic information and reviews. The data showed that 7 out of 10 beauty content viewers and 2 out of 3 fashion content viewers watch Indian influencers, which has a big impact on their buying decisions. The study showed that lack of reviews are just as bad as negative ones, which underscores the importance of influencers.
  • Meta’s Role in Beauty and Fashion Discovery: The research reaffirms Meta’s role in assisting our users in discovering new beauty and fashion brands and products. The research shows that 80% and 76% of the people surveyed discover beauty and fashion brands respectively on social media platforms. Out of these, 92% find beauty and 97% find fashion brands through Meta channels. Instagram Reels plays a leading role in their discovery with 33.3% (1 in 3) beauty consumers and 39% of fashion consumers purchase products via Instagram Reels.
  • Purchase Drivers: Positive product reviews and authenticity are two of the biggest factors influencing beauty and fashion consumers’ decisions to buy. Good reviews influence 45% of beauty and 39% of fashion shoppers, while product authenticity is important to 45% and 41% of beauty and fashion shoppers, respectively.

Aditya Birla Sun Life US Treasury Bond ETFs Fund of Funds NFO Collects Nearly Rs 200 Crore

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Telugu super news,Mumbai, November 20, 2023: Aditya Birla Sun Life AMC Limited (ABSLAMC), a subsidiary of Aditya Birla Capital Limited and investment manager for Aditya Birla Sun Life Mutual Fund, collected nearly Rs 200 crore for its Aditya Birla Sun Life US Treasury Bond ETFs Fund of Funds NFO from 16th October 2023 to 30th October 2023.

Aditya Birla Sun Life US Treasury 1-3 Year Bond ETFs Fund of Funds is suitable for investors with shorter investment horizon and who have a relatively conservative risk profile. Aditya Birla Sun Life US Treasury 3-10 Year Bond ETFs Fund of Funds is suitable for investors with long term investment horizon and who have a higher risk profile. The benefits of investing in these instruments include locking in multi decade high yields for long-term, adding duration to portfolio and an opportunity to earn capital gains.

Notably, when investing through Indian mutual fund schemes, the exposure is not treated as an overseas investment under the Liberalised Remittance Scheme (LRS) and there is no limit to investment value along with non-applicability of Tax Collected at Source (TCS) that makes this a compelling investment option. It also creates a currency hedge i.e. protects against INR depreciation. Lastly, asset class and geographical diversification can also be achieved by investing in these funds.

As per the current regulatory provisions, Mutual Funds can make overseas investments in Exchange Traded Fund (ETF(s)) subject to a maximum of US $ 300 million per Mutual Fund, within the overall industry limit of US $ 1 billion.

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