Canon India launches compact EOS R100 and RF Mount’s First-ever Pancake Lens 

Telugu super news,India,May 24th, 2023:Bolstering its presence in the mirrorless market, Canon India today announced the launch of the EOS R100, its most compact, lightweight, and affordable EOS R system camera. Along with this, it also introduced the RF28mm f/2.8 STM lens, which is the first-ever “pancake” prime lens in the RF lens line-up capable of providing exceptional image quality in a remarkably small and portable form.

These new launches are a testament to Canon India’s commitment to support varied photography needs while delivering the best quality possible at different budget points. With the EOS R100, Canon hopes to enable a new group of users to discover the delight of shooting with the EOS R system. On the other hand, keeping in mind the increased demand for pancake lenses that have minimal impact on the size and weight of a camera, the new lens has been developed based on photographers’ inputs. 

Canon EOS R100

Superior Image Quality Anywhere, Anytime

The EOS R100 delivers clear and sharp images with beautifully resolved details through its APS-C size CMOS image sensor. As Canon’s smallest, lightest EOS R series camera, weighing around the same as a 330ml canned drink at approx. 356g, it is easy to slip into your everyday bag and carry around, ready to capture fleeting moments and cherished memories. With Bluetooth and Wi-Fi connection, you can share your pictures to social media easily through the Canon Camera Connect app via your smartphone.

Elevate Your Shooting Experience

Designed with a viewfinder and generous grip, these features will ease your transition to start shooting like a professional photographer. The clear, high-definition built-in electronic viewfinder (EVF) provides better visibility outdoors under strong sunlight, while the rubberised textured grip allows a firmer, more stable hold on the camera, helping you nail steady shots.

Get Great Shots with Ease

Fast, highly accurate autofocusing, supported by Eye and Face Detection, detects and follows subjects over a wide area of the image, so it is easier to capture amazingly sharp pictures of people and objects even if they fidget or move across the frame. With a compatible lens, including your kit lens, you can also enjoy image stabilisation, which enables you to snap sharper handheld photos even in dim lighting. A convenient built-in flash helps you get well-lit shots in darker scenes or backlight, with flash power control options that you can utilise for creativity.

Exploring Video Creation

You can even create videos without shooting video, which is great for getting started without worrying about story concepts or editing. The Hybrid Auto mode turns your still photos and video snippets into a digest movie of the day’s activities while the 4K Timelapse Video mode automatically takes shots of a scene at predetermined intervals and stitches them into a high-resolution video, all with pristine image quality and details.  

For more hands-on video content creation, features like 4K video shooting and slow-motion movies with 120p high frame rate recording are available. With Eye Detection AF and Movie Digital IS function in movie mode, you can keep people in focus and ensure stable footage even if you are shooting while walking. 

Customise Your Style

The EOS R100 offers multiple ways to create images regardless of your skillset when it comes to photography or your familiarity with manual controls and technical photography terms. Besides the typical DSLR and mirrorless camera controls, there is the Creative Assist mode, which lets you change settings using layman terms, such as “Background blur”, “Brightness”, and “Saturation”. Alternatively, you could also use the Scene modes and Scene Intelligent Auto, where the camera chooses the best settings for your scene or ideal outcome. Creative filters under the in-camera presets is yet another option that allows you to change the look and finish of your images to express your individual style.

A Vast Selection of Lenses to Create With

The imaging possibilities are endless with a mirrorless camera – change your lenses and watch your perspective transform along with it! The EOS R100 is directly compatible with over 30 RF and RF-S lenses in the ever-growing RF lens line-up, which let you go wider, closer, reach further, or create beautiful, dreamy bokeh effects.  It can also be paired with over 80 EF lenses via the EF-EOS R Mount Adapter.

RF28mm f/2.8 STM

Slim Pocketable Body, Outstanding Mobility

At less than 2.5cm long when retracted and weighing no more than a bar of soap at around 120g, the RF28mm f/2.8 STM is thin just like the word “pancake” suggests. It barely adds to the size and weight of your camera—you could even use it in place of a lens cap! Enjoy the lightest, flattest, and most portable combination possible with your full-frame or APS-C camera, whether you are travelling light, exploring the streets, shooting long videos or vlogs handheld.

Excellent Image Quality

Designed with an efficient optical layout comprising three large-diameter plastic-molded aspherical lens, the RF28mm f/2.8 STM offers excellent sharpness and clarity from the image centre to the edges, within a compact package. The image quality is a notch above that of the EF40mm f/2.8 STM and RF50mm f/1.8 STM, which are known for their superior performance.  

Versatile Focal Length on Both Full-frame and APS-C

With its wide f/2.8 aperture, the RF28mm f/2.8 STM offers beautiful bokeh along with the speed necessary for freezing fast motion and achieving sharper handheld shots in low-light situations. The versatile 28mm focal length is just enough to easily frame a wide range of scenes on both APS-C and full-frame cameras. 

On full-frame cameras such as the EOS R8 and EOS R6 Mark II, it provides a wide angle-of-view that can capture landscapes and cityscapes with the right amount of perspective, or portraits that show ample background context without the subject appearing too small in the frame.

On APS-C cameras such as the EOS R50 and the EOS R7, it offers a standard angle-of-view equivalent to 45mm on a full-frame camera, providing a natural perspective that is easy to compose with. Half-body portraits are possible from a comfortable distance away—close enough to communicate without getting in your subject’s face! Pair it with the new EOS R100 to get the smallest combination possible.

With its high mobility, image quality, and easy-to-use focal length, one might be inspired to move around and get creative. New angles and perspectives are just a tilt and a step away.

New Launch MRP                     Sales Date

EOS R100               Will be announced in June 2023 

RF28mm f/2.8 STM         Will be announced in June 2023 


Camera ModelEOS R100
Image ProcessorDIGIC 8
Image Sensor Camera Effective PixelsEffective sensor size: APS-C CMOSCamera effective pixels: Max approx. 24.1 megapixels
Metering System384 zone (24 × 16) metering using image sensor output signals
Autofocus MethodFace+Tracking AF, Spot AF, 1-point AF, Zone AF
Image Stabilizer (IS) SystemMovie Digital IS
Effective ISOStills: 100–12,800 (H:25,600)Movie (Full HD): 100–12,800(H:25,600) Movie (4K):100–6,400
Continuous ShootingElectronic 1st curtain: – One-Shot AF: 6.5 Frames/s- Servo AF: 3.5 Frames/s
Max Shutter Speed1/4,000s
Viewfinder1 cm (0.39-inch) OLED, approx. 2360,000 dots59.94 fps Refresh Rate
Movie4K UHD (3840 x 2160)23.98 fps (NTSC)25.00 fps (PAL)Full HD (1920 x 1080)59.94 fps / 29.97 fps / 23.98 fps (NTSC)50.00 fps / 25.00 fps (PAL)HD (1280 x 720)119.88 fps / 59.94 fps (NTSC)
100.00 fps / 50.00 fps (PAL)
Maximum movie recording time29 minutes 59 seconds (Normal movie)7 minutes 29 seconds (High Frame Rate movie)
Recording MediaSingle Card Slot (SD, SDHC*, SDXC*)*UHS-I cards compatible
Power SupplyLP-E17
Optional Power AC Power (AC Adapter AC-E6N and DC Coupler DR-E18)
SizeApprox. 116.3 x 85.5 x 68.8 mm
WeightApprox. 356 g (incl. battery and memory card)
NetworkWi-Fi / Bluetooth Low Energy Technology Ver 4.2
Lens ModelRF28mm F2.8 STM
Focal Length28 mm
Maximum Aperturef/2.8
Minimum Focusing Distance0.23m
Maximum Magnification0.17x
Lens Construction8 elements in 6 groups
Filter Size DiameterØ 55mm
Aperture Blades7
IS (With EOS R3 IBIS)7.0 stops
Maximum Diameter and lengthapprox. 69.2mm x 24.7mm
WeightApprox. 120g

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